Why there’s a ripple at the centre of the new JCI logo
JCI unveiled a new global identity at its 2025 World Congress. Here is what it means and how JCI KL is adopting it.
Junior Chamber International unveiled its new logo at the 2025 JCI World Congress in Tunisia, marking 110 years since the first Junior Chamber was founded.
The design keeps JCI’s familiar blue and its historic shield. Inside the shield, concentric lines form a ripple: the brand guidelines describe it as the impact members make at every level, from local communities to the global stage. The letters J, C and I are built into the shield, and its four elements stand for JCI’s four regions and four Areas of Opportunity.
For local organisations, the new system is specific: the location name sits below the logo in Plus Jakarta Sans Bold, in JCI Blue, aligned to the left. This redesign uses that lockup throughout, and the ripple, built to the guideline’s construction rules, is the graphic language of the whole site.
